POPR VINYL PRODUCTION
POPR · Vinyl production

From master to
finished record.

We oversee every stage of vinyl manufacturing — helping artists, labels, archives and institutions turn recordings into finished records.

Everybody loves vinyl, but not everybody knows how to make one that stands the test of time.

POPR
Why we exist

Vinyl manufacturing is complex, expensive and unforgiving.

A poor decision early in the process can lead to unnecessary delays, manufacturing defects, disappointing sound quality, or costly rework.

POPR Vinyl Production exists to simplify the process. We provide professional oversight from beginning to end, ensuring that every stage of production is approached with the care and attention your music deserves.

Whether you are an independent artist releasing your first record, a label managing multiple projects, or an institution preserving cultural archives, we help navigate the technical, logistical and manufacturing challenges of vinyl production.

It's hard to make a bad record. It's easy to make a bad pressing.
Services

Everything between your master and the finished record.

Pick the whole chain or just the parts you need. We act as your single point of contact and your advocate throughout.

01

Vinyl manufacturing management

Complete oversight of your project from approved master to finished records. We coordinate every stage and act as your advocate throughout the process.

02

Vinyl mastering coordination

We work with mastering engineers who understand the specific requirements of vinyl. Proper preparation here prevents costly issues later.

03

Lacquer cutting coordination

Lacquer or DMM cutting with trusted facilities and engineers to ensure the best possible translation from digital or analog source to physical record.

04

Pressing plant selection

Every project has different requirements. We help determine the best manufacturing partner based on budget, timeline, format, quantity and quality expectations.

05

Manufacturing supervision

We maintain communication with manufacturing partners and monitor project progress from pre-production through final delivery.

06

Test press evaluation

Test pressings are one of the most important QC stages in vinyl production. We evaluate them carefully and provide feedback before full production begins.

07

Packaging consultation

Jacket specifications, inserts, labels, sleeves, special packaging options and manufacturing requirements.

08

Distribution consultation

Guidance on distribution options and physical release strategies for labels and independent artists.

09

Tape restoration & lost master recovery

For archival projects, we help evaluate and restore aging source material whenever possible.

10

Tape transfers

Professional transfer and digitization services for analog tape formats.

11

Archival transfers

Preservation-oriented transfer services for museums, institutions, estates and historical collections.

Who we work with

One title or a thousand. We meet you where you are.

Labels

Record labels

Whether you're releasing one title or managing multiple projects, we provide technical oversight and manufacturing support throughout.

Artists

Independent artists

Artists often spend years creating music but only manufacture records occasionally. We bridge that experience gap and protect your investment.

Archives

Museums & archives

We assist cultural institutions, archives and preservation projects in preparing historical recordings for modern formats.

Reissue

Reissue projects

Legacy recordings require special care. From source evaluation to final pressing, we help preserve the integrity of important works.

Trusted by

Artists, labels and institutions we've worked with.

Why POPR

Not a broker. An engineer.

POPR Vinyl Production is led by musician, producer, recording engineer, and label owner Salar Ansari. With more than fifteen years of experience in professional audio, recording, production and manufacturing, POPR approaches every project from the perspective of someone who actively makes records — not simply someone who facilitates transactions.

  • We understand the entire chainRecording. Mixing. Mastering. Cutting. Manufacturing. Packaging. Delivery. Because we understand every stage, we identify potential issues before they become expensive problems.
  • Independent-artist perspectiveWe understand the realities of releasing music because we actively participate in the process. Our goal is to help artists and labels make informed decisions that protect both their music and their budgets.
  • Detroit-based, worldwide reachOperating from Detroit while working directly with manufacturers and specialists internationally. POPR serves clients around the world.
Selected projects

Work involving production, engineering, manufacturing coordination or label management.

POPR MUSIC — Passed Out On a Persian Rug — Tehran to Detroit to the World
How it works

Six steps from first conversation to finished records.

  1. 01

    Initial consultation

    We discuss your project goals, format requirements, timeline and budget.

  2. 02

    Material review

    We evaluate source material, masters, artwork and production requirements.

  3. 03

    Manufacturing prep

    Mastering coordination, cutting coordination and manufacturing specifications are finalised.

  4. 04

    Production

    The project enters manufacturing while we oversee progress and communication.

  5. 05

    Test press evaluation

    Test pressings are reviewed and approved before full production begins.

  6. 06

    Delivery

    Finished records are delivered to the agreed destination.

Expectations

Honest about what's possible.

Successful vinyl manufacturing begins with quality source material. While we oversee the production process and advocate for the highest possible standards, final results depend on the quality of the masters, recordings, artwork and materials provided.

We will always provide honest feedback regarding potential limitations or risks before production begins.

Start your vinyl project

Tell us about your project.

Whether you're manufacturing your first record or managing a large archival release, we're happy to discuss it. Pick the path that fits and we'll be in touch.

Or email distribution@popr.world
Receive guidance on timelines, manufacturing options and production strategy.
Or email distribution@popr.world
Start your project